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Read that sentence again. Most entrepreneurs are fighters who love a challenge. This is why the most reliable way to fail is to focus on the most stubborn people.

There will always be annoying people and events in your business. If you're constantly annoyed, others will see it. Faking it will never work. There's only way way to deal with these annoyances.

Love what you do. Know your mission and be committed to a long-term vision. I love what I do, which is why all the difficulties are viewed as challenges. If you're having more bad days than good, you probably have stopped loving your business.

How do you deflect criticism? What's the best way to confuse your enemy? Though your instinct is to hit back harder, have you considered your next five moves when you do that?

Self-deprecation is the fastest way to confuse and defuse the enemy. The enemy HATES it when you can laugh at yourself. It shortens the life span of any criticism. Fighting it lengthens the lifespan of the criticism. Get your ego out of the way and either laugh at criticism or ignore it altogether.

This quote from Dana White (again and again): “F**king bet against me. Tell me it’s not gonna happen. Tell me it’s gonna fail. I love it. I love every minute of it.”

Logic alone will never move you or your people. Find a person or idea that makes you emotional, and it will provide the rocket fuel for you and your team.

Everyone who loved you, mentored you, or coached you. This includes people who you hated at the time because they were hard on you.

Whether you are a parent or not, our society depends on young boys having 3 things to become men: 1. Someone they love 2. Someone they respect 3. Someone they fear. Young boys need all three to become a net positive to society.