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Be very thoughtful about what you say. Then make one very specific declaration. Create visuals for it so you constantly see it and keep repeating it until it becomes a reality.

Leadership is the combination of structure and expectations. Structure means giving people systems for how to manage business and life at the same time and win. Expectations is seeing their greatness and setting the bar higher than they would for themselves.

Expand the scope for what you share with your team. Since family, health, relationships, and personal finance impact performance, why would it be off-limits? Do so while speaking the "dream language" and letting them know you expect them to succeed.

Tom Brady said, “Working hard is a sustainable trait.”

When you put in the hard work, your subconscious starts to shift, and you believe that you deserve to win. Belief follows action. Now that you've made a big declaration, make sure your actions are aligned with your dream.

The Man in the Arena: Tom Brady. I brought my senior leaders to Foxborough to watch it together inside Gillette Stadium. It documents Brady's Super Bowls and his meteoric rise from pick #199 to GOAT. It also talks about losing, frustration, and adversity. It’s real life.

Watch it with your team. Require them to take notes. Ask important questions and lead a discussion. Ask, "What part gave you goosebumps? What made you emotional?" Don't be surprised when voices crack and tears flow from your team.

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Your running mates--the people you work with, laugh with, and win and lose with. For all Brady's competitiveness, he stressed that what he cherishes most in life is his relationships.

Do not take anyone you love for granted. Remember that LOVE IS A VERB. Keep giving, praising, challenging, and appreciating the people closest to you. There's no better ROI than the time and energy you put into relationships.